Kai then Zen Values Visual

Our Story

Kai Then Zen™ was born from a year of deep listening, to founders, creatives, and visionary leaders around the world. The message was clear: they didn't need more marketing. They needed clarity.

That insight sparked The Kai Flow™ - a founder-first, clarity-driven branding framework that guides leaders back to the soul of their brand. Rooted in strategy, story, and self-awareness, The Kai Flow™ turns vision into voice and values into impact.

It anchors every offering in our suite and helps you get clear on what you're building, why it matters, and how to communicate it with intention.

Meet the Founder

Hi, I'm Pallabi! - brand strategist, storyteller, and founder of Kai Then Zen™. I partner with thoughtful, mission-led founders to bring clarity to their voice, strength to their positioning, and intention to their brand strategy.

My work is guided by The Kai Flow™ - a clarity-first framework that helps founders lead their brand from the inside out, with alignment and impact.

At the heart of it all: strategy, story, and self-awareness - so your message feels as true as it sounds.

Pallabi Chatterjee

Pallabi Chatterjee

Founder & Strategy Director

Looking to elevate your brand?

Reach out to explore how we can work together to shape your brand's future with tailored strategies and impactful growth.